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How contractors can market their personal brand

How contractors can market their personal brand

Last week, Contracting Scout looked at the benefits of creating a personal brand for contractors. This week we look at promoting your brand. Once you’ve created your brand, you need to make it visible, and this is where the real work begins. Start by thinking about your target audience and the best ways to advertise

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Why contractors should create a personal brand

Why contractors should create a personal brand

Despite ongoing concerns over Brexit and changing government legislation, the Association of Independent Professionals and the Self-Employed’s (IPSE) confidence index report showed an increase in contractor’s confidence levels during the last quarter. Across all sectors, the top factor in increasing positivity amongst contractors was the value of brand and reputation in building a freelance business. Developing

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