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How Personal Branding Can Get You Your Next Job

You may think finding your next contract is all down to your luck of the draw and the number of roles you apply for, but have you ever thought about how your personal branding could impact your job prospects?

Many organisations are already looking you up online prior to meeting you in person and competition in the contractor job market is tough. There are thousands of incredibly talented and qualified people all rallying for the same positions as you, so having a strong personal brand will help you stand out from the crowd and can often mean you are the first person people think of when they need work done in your area of expertise or interest. These simple steps will help you establish your own brand.

  • STEP 1: Think like a company

Spend a bit of time thinking about your goals and objectives both in the long and shorter term. Having a clear target in mind helps set the tone and direction for large companies but it can also work for independent contractors as well. Try to identify your core values, passions and what really matters to you. Choose your top five qualities, the ones you do best and enjoy doing the most and weave them into a key statement or short paragraph so that it is clear in your mind (and a potential clients mind) what your areas of specialty or key talents are. Once you have established this you can start marketing your new brand.

  • STEP 2: Dress for your brand

Always dress to impress and reflect who you are under your new brand. What you wear can say a lot about the person you are and the person you want to be. Even if you are just starting out in your contracting career, presenting yourself as a professional and confident individual can help ensure that the first impression is the right one. Remember, if you’re the brand, then how you look will essentially form part of the ‘packaging’ that a potential client is buying into.

  • STEP 3: Be prepared with a branded toolkit

Business cards and other marketing materials are often a cheap, easy and effective way to make yourself and your brand visible. Whether designed by you personally or bought from an online template, your business cards need to reflect your personality and your newly formed brand. They can be used to showcase your credentials and contact information, but you can also use it to promote your brands key strapline or list your best skills.

  • STEP 4: Take it online

In a social media driven society, having an online brand is integral to standing out. But this involves more than just setting up a profile, you need to make sure your profiles are up-to-date and include all your latest work information, skills and your brand values. Post interesting articles and start conversations on Twitter or update your LinkedIn with recent projects or industry news. It’s all about getting your brand out in the public sphere, so post regular and pertinent content that shows your expertise in your sector. Adding a URL to your business cards is also a great way to drive more traffic to your blog or LinkedIn account where they can read for themselves about the passion you have and your previous accomplishments.